Samuel Bischoff
BUILDING ENGAGING ASSETS – WEBINAR
DISCOVERABILITY STARTS HERE
Course Start Date: 29 Jun 2017
In 2017, content creators have no choice but to think digital. On top of filming your project, building a library of digital assets throughout production is key to creating buzz online. But producing content for online platform is not the same as producing for TV or the big screen.
In this two-hour live webinar we’ll show you how to use your different production phases to build marketing assets, such as images and videos – that you can use later to drive discoverability and engagement for your projects. We also take the mystery out of key online platforms (such as YouTube, Facebook, Instagram, Twitter, Snapchat and Pinterest) and give you ideas on how to get audiences talking about your show online.
Language of instruction: English
- Learn how to create engaging marketing assets for your film and series
- Maximise audience engagement using best practices for images & videos
- Understand how to budget & plan for building assets during production
Working extensively in film and TV in France and Canada, Sam offers a unique perspective on how to make content discoverable in the global media ecosystem. His expertise lies in marketing strategies and new distribution models, as well as branded content. He regularly researches and writes about the industry and isn’t afraid of sparking a debate.
Schedule & Syllabus
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